Social media management · Glasgow & South Lanarkshire
Turning clicks into connections.
I take social media off your plate so you can get back to the work you're actually good at. Strategy, content and honest reporting for small businesses who'd rather be running their business than wrestling with Instagram.
When was the last time you actually checked your Instagram analytics?
If the honest answer is "erm…", you're in good company. Most small businesses are posting and hoping. Here's what I hear every week.
01
"I haven't posted in three weeks"
Your diary's full, your shop's busy, and social media is always the thing that slides to tomorrow.
02
"I'm posting into the void"
You're putting the effort in but you've no idea which posts bring in bookings, so you can't do more of what works.
03
"My feed doesn't look like us"
Stock images and a logo where your face should be. People buy from people, and right now they can't see you.
How I work
Strategy, content and data. In that order, every time.
Strategy first
We start with one question: what are you actually trying to achieve? More bookings, more regulars, a launch that lands. The posting plan comes after, not before.
Honest, not perfect
Your feed doesn't need to be perfect. It needs to look like you on a good day. Real people, real work, the side of your business your customers want to see.
Data you'll actually understand
Every month you get the figures in plain English: what worked, what didn't, and what we're changing because of it. No posting and hoping.
Two ways to start
Hand it all over, or start with an hour.
Ready to hand it over
Social Media Management
From £1,200 a month, built around your goals and budget
- Strategy, competitor analysis and brand guidelines
- 3 to 7 strategic posts a week, created and scheduled
- Monthly analytics and KPI reporting
- Facebook and Instagram ads, if they're right for you
Collaborative or completely hands-off. Most clients like to stay involved; some just want it done. Both are fine.
Not ready for a retainer?
Power Hour
£250, one 60-minute call
- A deep-dive into your social media, brand voice and content
- Straight answers on what isn't working, and why
- A personalised action plan sent after the call
For when you know something's off but can't put your finger on it. You'll leave knowing exactly what to do next.
Everything I offer
Six ways to work together
Who I work with
Brilliant at your trade. Less keen on the marketing.
Aesthetics, beauty & wellness
This is where I've spent most of my career. Nine years marketing a multi-award-winning aesthetics clinic and training academy in Glasgow means I already speak your language, including the rules around before-and-afters, results claims and talking about complications responsibly.
Clinics · Training academies · Salons · Brows & lashes · Spas · Holistic practitioners
Every other local small business
Coffee shops, trades, studios, consultants. If you're good at what you do but the marketing keeps sliding to the bottom of the list, we'll get on just fine. You don't need to be a big business to work with me.
Glasgow · East Kilbride · Hamilton · Lanark · and the surrounding areas
The face behind the logo
Hi, I'm Laura.
I spent nine years at a multi-award-winning aesthetics clinic in Glasgow, working my way up from marketing coordinator to marketing manager. Then I built LO Social Studios, around my family, to give small businesses the kind of social media that actually brings people through the door.
I'll cheer you on every step of the way. I'll also tell you straight when something isn't working, because I'll have checked the data first. No jargon, no hard sell, and no telling you your marketing's great when it isn't.
Questions I get asked a lot
Can you completely run my social media for me?
Yes, if you want me to. Most of my clients prefer to work collaboratively, but some would rather hand it over entirely and never think about it again. Either works.
Will it still sound like me?
That's the whole job. Before I write a single caption we pin down how you talk, what you stand for and what you'd never say. If it doesn't sound like you, it doesn't go out.
I'm not ready for a monthly retainer. Can we still work together?
Absolutely. A Power Hour is £250 for a focused call and a written action plan, and it's a great way to see if we're a good fit before committing to anything ongoing.
Do you only work with aesthetics clinics?
No. Aesthetics, beauty and wellness is where I have the deepest experience, but I work with all kinds of small businesses across Glasgow and South Lanarkshire.
Stop hiding behind your logo.
Your customers want to see the people behind the business. Let's show them. If you've got any questions, feel free to drop me a message.
Content Shoot Day
Level up your social media with an in-house content shoot day.
Are you struggling to create consistent, high-quality content for your social media? Do you wish you had a steady stream of stunning photos and videos that truly reflect your brand’s aesthetic and attract your ideal clients?
As a freelance social media manager specialising in working with small businesses, I understand your unique needs. That’s why I’m thrilled to offer bespoke Content Shoot Days, designed to fill your social media calendar with engaging, beautiful visuals, all without you lifting a finger!
Content shoot days are a dedicated day where I come to your business, armed with a detailed content plan and an eye for capturing your unique essence. We’ll spend the day creating a diverse library of scroll-stopping content, tailored specifically for your social media platforms.
If you are serious about growing your business, attracting high-quality clients and finally having a feed that reflects the quality of your work, you're in the right place.
What included in a content shoot day?
Pre-shoot Strategy Session:
• We’ll arrange a video call to discuss your brand, your target audience, your services, and your content goals (this will take roughly 30 minutes). Following the call I will send you a personalised shot list and content plan.
On-Location Content Creation:
I will spend a full or half-day at your business, capturing:
• High-quality photos and videos of your business interior and exterior.
• Behind-the-scenes glimpses of your day-to-day services / activities (e.g. treatments for an aesthetic clinic, making coffee in a coffee shop etc).
• Product flat lays and lifestyle shots featuring your main product lines (where applicable)
• Before-and-after transformations (where applicable)
• Authentic interactions between your team and clients.
Expert Editing & Optimisation
All photos and videos will be professionally edited and optimised for various social media platforms (Instagram, Facebook, TikTok, etc.).
Organised Content Delivery
You’ll receive a curated gallery of ready-to-post content, perfectly organised and easy to access.
Content Calendar Integration
Want me to plan out how and when to use your new content? I can seamlessly integrate these visuals into your existing or new content calendar.
Why should you invest in a content shoot day?
Save time & effort
No more scrambling for content ideas or trying to squeeze in quick photos between appointments.
Elevate your brand
Professional, consistent visuals will enhance your online presence and attract a higher caliber of client.
Increase engagement
High-quality content performs better, leading to more likes, comments, shares, and ultimately, more bookings.
Showcase your expertise
Visually demonstrate your business' professionalism, the quality of your services, and the welcoming atmosphere you provide.
Build trust & credibility
Authentic, behind-the-scenes content helps potential clients connect with your brand and feel more confident in choosing your business.
Future-proof your content
Build a robust content library that you can draw from for months to come.